http://www.thedrma.com/drma DRMA 2008-08-21T17:16:54Z http://www.thedrma.com/drma/DRMA+NEWS/Provide-Commerce-Buys-Red-Envelope/ArticleStandard/Article/detail/525609?ref=25 SAN DIEGO - San Diego-based Provide Commerce Inc., the parent company of ProFlowers, acquired the assets of bankrupt online retailer RedEnvelope. 2008-06-23T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/262008/525609null HTML http://www.thedrma.com/drma/DRMA+NEWS/Yahoo-Loses-Seven-Executives-in-a-Month/ArticleStandard/Article/detail/525607?ref=25 SUNNYVALE, Calif. - Members of Yahoo!'s management team are leaving their posts as shareholders threaten to fire CEO Jerry Yang. 2008-06-23T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/262008/525607null HTML http://www.thedrma.com/drma/DRMA+NEWS/Yahoo-To-Sell-Display-Advertising-for-Walmartcom/ArticleStandard/Article/detail/525611?ref=25 NEW YORK - Yahoo! Inc. signed a multi-year contract with Wal-mart to handle online display and video advertising for Walmart.com. The agreement allows Walmart.com to leverage Yahoo!'s advertising platform to present new offers to online customers and lets Yahoo! become the exclusive portal to resell Walmart.com's display inventory. 2008-06-23T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/262008/525611null HTML http://www.thedrma.com/drma/DRMA+NEWS/Amazoncom-Invests-in-Talk-Market/ArticleStandard/Article/detail/525610?ref=25 NEW YORK - Amazon.com gave investment backing to Talk Market, a new user-generated TV shopping channel that airs on the Internet. 2008-06-23T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/262008/525610null HTML http://www.thedrma.com/drma/DRMA+NEWS/Visa-Consolidates-Marketing/ArticleStandard/Article/detail/525608?ref=25 NEW YORK - Visa is discussing the consolidation of all its creative duties into one $600 million account and has reached out to holding companies for the pitch, reported AdAge.com. 2008-06-23T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/262008/525608null HTML http://www.thedrma.com/drma/DRMA+NEWS/Sears-Expands-Products-Online/ArticleStandard/Article/detail/519120?ref=25 NEW YORK - Sears.com recently expanded its amount of online inventory in categories such as prints, frames, music, books and software, nearly quadrupling its number of available products on the site, reported DMNews.com. 2008-05-27T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/222008/519120null HTML http://www.thedrma.com/drma/DRMA+NEWS/Linens-N-Things-Closes-120-Stores/ArticleStandard/Article/detail/519121?ref=25 CLIFTON, N.J. - After filing for bankruptcy, Linens-n-Things plans to close 120 of its more than 500 stores due to underperformance. 2008-05-27T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/222008/519121null HTML http://www.thedrma.com/drma/DRMA+NEWS/GM-Stands-Grasping-International-Market/ArticleStandard/Article/detail/519126?ref=25 DETROIT - General Motors Corp. (GM) announced its results for the first quarter and despite a net loss of $3.3 billion and challenging economic conditions for automobile makers, the company saw increases in revenue abroad. 2008-05-27T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/222008/519126null HTML http://www.thedrma.com/drma/DRMA+NEWS/Starbucks-Profits-Dip-in-Second-Quarter/ArticleStandard/Article/detail/519122?ref=25 SEATTLE - Starbucks Corp. announced a drop in profits for its fiscal second-quarter 2008, but CEO Howard Schultz predicts a positive outlook through 2011. 2008-05-27T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/222008/519122null HTML http://www.thedrma.com/drma/DRMA+NEWS/PampG-Makes-Quarter-Projections-Through-Basics/ArticleStandard/Article/detail/519124?ref=25 BATAVIA, Ohio - Procter & Gamble Co. (P&G) made its numbers last quarter thanks to its basic household products, not its beauty line, reported AdAge.com. Sales of baby products and paper products, such as tissue and towels, were up 9 percent. Total organic sales rose 5 percent to $20.9 billion. 2008-05-27T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/222008/519124null HTML http://www.thedrma.com/drma/DRMA+NEWS/Privileged-Content-Test/ArticleStandard/Article/detail/485615?ref=25 Privileged Content Test 2008-04-24T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/032008/485615null HTML http://www.thedrma.com/drma/DRMA+NEWS/Amazoncom-Offers-Text-Message-Shopping/ArticleStandard/Article/detail/509963?ref=25 SEATTLE - Online retailer Amazon.com has introduced a new service that allows customers to shop on its site via text messages. 2008-04-14T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/162008/509963null HTML http://www.thedrma.com/drma/DRMA+NEWS/Dunkin-Donuts-and-Yahoo-Team-on-Sponsored-Web-Cont/ArticleStandard/Article/detail/509970?ref=25 SUNNYVALE, Calif. and CANTON, Mass. - Dunkin' Donuts partners with Yahoo! to create two new Dunkin' Donuts-branded video programs as well as a community Web site. The first video, the "Yahoo! Sports Minute," is a daily summary of the biggest sports stories and is already available to users. The second, "Good Morning Yahoo!" is a morning news program launching April 9. And the social community, launching this spring, will be called the "Dunkin' Lounge." 2008-04-14T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/162008/509970null HTML http://www.thedrma.com/drma/DRMA+NEWS/Advertising-Watchdog-Makes-Wal-Mart-Pull-Savings-C/ArticleStandard/Article/detail/509974?ref=25 BENTONVILLE, Ark. - A regulatory body of the advertising industry has made Wal-Mart Stores Inc. change or pull its advertising that suggests shoppers save $2,500 per family annually by shopping at Wal-Mart. 2008-04-14T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/162008/509974null HTML http://www.thedrma.com/drma/DRMA+NEWS/Olay-Launches-Beauty-Campaign/ArticleStandard/Article/detail/509971?ref=25 KUALA LUMPUR, Malaysia - Olay launches the "Love Your Skin, Say Olay" campaign in Southeast Asia featuring celebrities regional celebrities Aishah Sinclair, Belinda Chee and Melissa Maureen Rizal, reports Backchannelmedia.com. 2008-04-14T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/162008/509971null HTML http://www.thedrma.com/drma/DRMA+NEWS/Meetup-Teams-With-Huggies-to-Facilitate-Offline-Me/ArticleStandard/Article/detail/509973?ref=25 NEW YORK - Kimberly-Clark Corp., along with the company's baby brands, Huggies and Pull-Ups, joins forces with Meetup, a facilitator of offline meetings of computer users with similar interests, reports nytimes.com. 2008-04-14T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/162008/509973null HTML http://www.thedrma.com/drma/DRMA+NEWS/Starbucks-Implements-Plan-to-Boost-Loyalty/ArticleStandard/Article/detail/504828?ref=25 CHICAGO - As reported in AdAge.com, Starbucks CEO Howard Schultz is determined to stay on top of the coffee empire by implementing new initiatives such as a customer loyalty program and a social-networking Web site. 2008-03-24T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/132008/504828null HTML http://www.thedrma.com/drma/DRMA+NEWS/Google-and-DoubleClick-Complete-Merger-Deal/ArticleStandard/Article/detail/504834?ref=25 WASHINGTON - According to AdAge.com, Google finalized a $3.1 billion acquisition deal with DoubleClick, a digital marketing technology and services provider. 2008-03-24T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/132008/504834null HTML http://www.thedrma.com/drma/DRMA+NEWS/AOL-Acquires-Social-Network-Bebo/ArticleStandard/Article/detail/504833?ref=25 NEW YORK - AOL has entered into an agreement to acquire Bebo, a global social media network. Along with AIM and ICQ personal communications network, AOL will now have a solid position in the growing world of social media, catering to about 80 million unique users. 2008-03-24T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/132008/504833null HTML http://www.thedrma.com/drma/DRMA+NEWS/General-Mills-Earnings-Surge-61-Percent/ArticleStandard/Article/detail/504831?ref=25 CHICAGO - Product innovation and increased consumer-marketing spending in its fiscal third quarter made for stellar 2007 earnings for General Mills, reports AdAge.com. The company's earnings shot up 61 percent for the period ending Feb. 24, despite higher ingredient costs and a slowing economy. 2008-03-24T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/132008/504831null HTML http://www.thedrma.com/drma/DRMA+NEWS/AditAll-Creates-and-Distributes-TV-Ads-Across-Netw/ArticleStandard/Article/detail/504826?ref=25 NEW YORK - All six major cable companies have pledged to contribute $150 million to build a national service that can sell target advertising across all cable systems. 2008-03-24T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/132008/504826null HTML http://www.thedrma.com/drma/DRMA+NEWS/Cadbury-Schweppes-Awards-Initiative-150M-Media-Acc/ArticleStandard/Article/detail/488300?ref=25 NEW YORK - As reported in AdAge.com, Interpublic Group of Cos.' Initiative has beat out the incumbent, WPP Group's Mediaedge:cia, to represent Cadbury Schweppes in a $150 million media account. 2008-01-31T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/052008/488300null HTML http://www.thedrma.com/drma/DRMA+NEWS/Celebrate-St-Patricks-Day-With-the-DRMA-in-Chicago/ArticleStandard/Article/detail/488293?ref=25 SANTA ANA, Calif. - The Direct Response Marketing Alliance (DRMA) welcomes its members and attendees of the International Housewares Association annual expo to a networking cocktail reception on St. Patrick?s Day - Monday, March 17 - at Chicago?s chic, concept-driven lounge, Avenue M. 2008-01-31T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/052008/488293null HTML http://www.thedrma.com/drma/DRMA+NEWS/Hershey-to-Boost-Marketing-Budget/ArticleStandard/Article/detail/488298?ref=25 CHICAGO - In an effort to boost its brand, Hershey Co. is planning to increase its marketing dollars in 2008. The move comes after Hershey?s recent drop in net profits, while its longtime rival, Mars Co., increased its market share in 2007. 2008-01-31T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/052008/488298null HTML http://www.thedrma.com/drma/DRMA+NEWS/Bridgestone-Produces-3-Super-Bowl-Ads-for-2-Slots/ArticleStandard/Article/detail/488299?ref=25 CHICAGO - Bridgestone Firestone North America produced three advertisements to air during this weekend?s Super Bowl XLII, although it only bought two 30-second slots. 2008-01-31T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/052008/488299null HTML http://www.thedrma.com/drma/DRMA+NEWS/JCPenney-Closes-Call-Center/ArticleStandard/Article/detail/488295?ref=25 PLANO, Texas - As reported on the DMNews.com, JCPenney Web announces the closure of one of its call centers that handles incoming catalog services. The closure - which will happen by the end of March - comes due to the spike in Web site sales over catalog volume. 2008-01-31T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/052008/488295null HTML http://www.thedrma.com/drma/HD-Switch-Pushing-Demand-for-Cable-Boxes/ArticleStandard/Article/detail/467450?ref=25 NEW YORK - With the highly publicized switch from analog to digital broadcasting, consumers are demanding high-definition television and securing cable boxes for their television sets that won't work when the switch happens in 2009. The demand has increased so much that cable providers, like Comcast, aren't able to keep up their supplies. 2007-10-23T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/432007/467450null HTML http://www.thedrma.com/drma/Home-Depot-CMO-Steps-Down/ArticleStandard/Article/detail/467451?ref=25 SAN FRANCISCO - Roger Adams, chief marketing officer for Home Depot, has left the company. Adams was the top marketing executive at the nation?s second-largest retail chain, reports Advertising Age. Replacing Adams will be John Ross, current vice president of advertising. 2007-10-23T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/432007/467451null HTML http://www.thedrma.com/drma/FCC-Chief-Wants-to-Loosen-Media-Ownership/ArticleStandard/Article/detail/467454?ref=25 WASHINGTON - The chief of the Federal Communications Commission (FCC) wants to change a long-standing rule banning a company from owning both a newspaper and a broadcast outlet in the same city. The move comes after the FCC has reviewed its ownership rules since a U.S. Appeals Court threw out a 2003 effort by the agency to revise them. 2007-10-23T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/432007/467454null HTML http://www.thedrma.com/drma/US-Media-Revenue-Jumps-8/ArticleStandard/Article/detail/467453?ref=25 NEW YORK - The 100 leading media companies are reporting a revenue increase of 8 percent - to $287 billion - reports Advertising Age. Major mergers, acquisitions and spin-offs are responsible for $85 billion of that number. 2007-10-23T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/432007/467453null HTML http://www.thedrma.com/drma/Google-Profits-Still-Soaring/ArticleStandard/Article/detail/467448?ref=25 MOUNTAIN VIEW, Calif. - Third-quarter results for Internet search engine Google have been released. Shares for the company swelled to a new high of $644.71, making investors and shareholders very happy. 2007-10-23T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/432007/467448null HTML http://www.thedrma.com/drma/Honda-Turns-Attention-to-Generation-X/ArticleStandard/Article/detail/460909?ref=25 NEW YORK - Honda has taken the road less traveled. While most car manufacturers are still touting products to the Baby Boomer generation, Honda has set its sights on a different group of buyers: Generation X. 2007-09-27T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/392007/460909null HTML http://www.thedrma.com/drma/DHL-Signs-Agreement-With-Wal-Mart/ArticleStandard/Article/detail/461069?ref=25 SAN FRANCISCO - DHL has signed a three-year agreement with Wal-Mart, the world's largest retail chain. Under the terms of the agreement, DHL will provide Wal-Mart with air express and ground shipping throughout the United States, supporting Wal-Mart's 4,000 stores nationwide. This new contract nearly doubles the volume and revenue generated through their previously existing relationship. 2007-09-27T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/392007/461069null HTML http://www.thedrma.com/drma/Blockbuster-Acquires-Movielink/ArticleStandard/Article/detail/460911?ref=25 DALLAS - Video rental chain Blockbuster has acquired Movielink for an estimated $6.6 million. The Internet movie provider will offer downloading services to customers, similar to offerings from online rental rival Netflix. 2007-09-27T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/392007/460911null HTML http://www.thedrma.com/drma/Media-Usage-per-Person-Drops-for-First-Time-in-Dec/ArticleStandard/Article/detail/460910?ref=25 NEW YORK - While the number of media outlets is increasing, the consumption of media is actually decreasing. For the first time since 1997, U.S. consumers spent less time using media in 2006 than in previous years, according to a study done by Veronis Suhler Stevenson (VSS). 2007-09-27T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/392007/460910null HTML http://www.thedrma.com/drma/Disney-Mobile-Ends-Cell-Service/ArticleStandard/Article/detail/461074?ref=25 LOS ANGELES - The Walt Disney Co. has announced it will discontinue its cell phone service by the end of the year. The cell phone service was a hit with parents because it assisted in locating a child with the phone, but was a hard sell with large retailers. 2007-09-27T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/392007/461074null HTML http://www.thedrma.com/drma/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/453942?ref=25 IMS Vertical Category DRTV Cable Rankings 2007-08-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453942null PDF http://www.thedrma.com/drma/Cover+Story/DR-Rocks-on-at-Quicken-Loans/ArticleStandard/Article/detail/453794?ref=25 "We believe in building our brand through direct response advertising," says Bryan Stapp, Livonia, Mich.-based chief marketing officer of the United States' leading online retail mortgage lender, Quicken Loans. "We know we have a strong brand name with Quicken because it is recognized and regarded favorably by 78 percent of U.S. households. 2007-08-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453794null XML http://www.thedrma.com/drma/Jordan+Whitney/Jordan-Whitneys-Program-Rankings/ArticleStandard/Article/detail/453613?ref=25 Jordan Whitney's Program Rankings 2007-08-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453613null PDF http://www.thedrma.com/drma/From+the+Lab/From-the-Lab/ArticleStandard/Article/detail/455105?ref=25 From the Lab 2007-08-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/455105null PDF http://www.thedrma.com/drma/Media+Billings/1Q-Short-Form-DRTV-Billings-Shatter-the-900-Millio/ArticleStandard/Article/detail/454793?ref=25 Response commences its fourth year of analyzing short-form DRTV data from TNS Media Intelligence (TNSMI) by reporting a record-setting $930,632,100 in media billings for first-quarter 2007, marking the ninth consecutive quarter that short-form DRTV numbers have increased. This year's 25.5-percent increase of $189.1 million over 1Q 2006 results is more than 10 times the $18.1 million advance of experienced in the same quarter a year ago (vs. 1Q 2005 numbers). 2007-08-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/454793null XML http://www.thedrma.com/drma/DirecTV-Launches-HD-Satellite/ArticleStandard/Article/detail/442683?ref=25 GREENWOOD VILLAGE, Colo. - DirecTV's 10 satellite soared into space on July 6, beginning the first leg of its mission to expand high definition programming for DirecTV customers nationwide. The Boeing-built 702 model satellite lifted off into space from Pad93 at the Baikonur Cosmodrome in Kazakhstan. 2007-07-19T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/292007/442683null HTML http://www.thedrma.com/drma/Wal-Mart-Home-Depot-Top-Retail-Rankings/ArticleStandard/Article/detail/442678?ref=25 NEW YORK - "Stores Magazine" lists retail giant Wal-Mart, home improvement chain Home Depot and grocery chain Kroger at the top of its Top 100 Retailers annual ranking report. The report ranks companies in all segments by review, with Wal-Mart coming in at No. 1, based on 2006 revenues of $348.65 billion. 2007-07-19T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/292007/442678null HTML http://www.thedrma.com/drma/Print-and-Online-Newspaper-Readership-Set-to-Under/ArticleStandard/Article/detail/442693?ref=25 SCHAUMBURG, Ill. - A leading U.S. newspaper-auditing group said that it would begin counting online and print-edition readership. The decision comes as advertising sales have decreased in print and readers are migrating to the Internet. 2007-07-19T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/292007/442693null HTML http://www.thedrma.com/drma/Ex-Amazon-Exec-Named-Chief-of-NBCNews-Corps-YouTub/ArticleStandard/Article/detail/442681?ref=25 LOS ANGELES - The yet-to-be named joint venture of NBC Universal and News Corp. has gotten a little boost. Jason Kilar, a former executive at Amazon.com, has been chosen to head the online video project. The highly touted and well financed venture hopes to rival Google's YouTube.com when it premieres later this year. 2007-07-19T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/292007/442681null HTML http://www.thedrma.com/drma/FCC-Phone-Carriers-Cant-Block-Calls-Due-to-Fees/ArticleStandard/Article/detail/442677?ref=25 WASHINGTON - A ruling by the Federal Communications Commission (FCC) earlier this month has made it illegal for large phone companies to block customers from dialing up free services, such as conference calling, to avoid the exorbitant fees that small phone carriers charge the larger companies to complete the calls. The ruling was a minor victory for the smaller companies that provide those services, including FreeConference.com and FreeConferenceCall.com. 2007-07-19T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/292007/442677null HTML http://www.thedrma.com/drma/Media+Billings/Long-Form-Billings-Dip-23-Percent-in-1Q-2007/ArticleStandard/Article/detail/454794?ref=25 Despite the sixth straight $300 million quarter, long-form media billings in the first-quarter 2007 dropped $7.25 million from 1Q 2006 — a 2.3-percent decline — to $309,910,000. This is the first time that first-quarter media billings have declined since 2004. However, the decline in the average cost of a half-hour block helped push the total number of timeslots purchased to a new 1Q record of 419,721 slots and increased spending in the top 30 markets by 44.7 percent. 2007-07-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/454794null XML http://www.thedrma.com/drma/From+the+Lab/From-the-Lab/ArticleStandard/Article/detail/455106?ref=25 From the Lab 2007-07-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/455106null PDF http://www.thedrma.com/drma/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/453943?ref=25 IMS Vertical Category DRTV Cable Rankings 2007-07-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453943null PDF http://www.thedrma.com/drma/Jordan+Whitney/Jordan-Whitneys-Program-Rankings/ArticleStandard/Article/detail/453614?ref=25 Jordan Whitney's Program Rankings 2007-07-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453614null PDF http://www.thedrma.com/drma/Cover+Story/AampE-Networks-Embrace-Multi-Channel-DR/ArticleStandard/Article/detail/453793?ref=25 Any great media brand can build a meaningful business through direct response marketing. And, I believe that many media companies are not fully embracing that power to grow new businesses and fully extend their brands," notes Andrew Wise, vice president, consumer products at A&E Television Networks (AETN) in New York. "Part of that may be because it's not core to the company and requires incremental resource investment — people, infrastructure, etc. But, in recent years, technology has given us tools to make a large impact, quickly, with a smaller investment. Some media companies will maximize their businesses while others won't." 2007-07-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453793/RES0707_032-38-A&E_thumbnail.jpg http://www.thedrma.com/drma/data/articlestandard/drma/352007/453793null XML http://www.thedrma.com/drma/iPhone-To-Debut-June-29/ArticleStandard/Article/detail/435096?ref=25 SAN FRANCISCO - Apple Inc. is ready to launch its newest attempt to infiltrate the consumer electronics market on June 29 - the iPhone. The phone, which will cost somewhere between $500 and $600 will only be available to AT&T subscribers. 2007-06-15T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/242007/435096null HTML http://www.thedrma.com/drma/2007-Ad-Spending-Expected-to-Increase-17-Percent-i/ArticleStandard/Article/detail/435095?ref=25 NEW YORK - Total U.S. advertising spending is expected reach $152.3 billion, according to a full-year forecast projected by TNS Media Intelligence. This is an increase of 1.7 percent, a downward revision from 2.6 percent issued in January. TNS Media Intelligence, a provider of advertising and marketing information, estimates the second half of 2007 will grow 2.3 percent, compared to the same period in 2006. 2007-06-15T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/242007/435095null HTML http://www.thedrma.com/drma/FCC-Issues-Digital-Television-Advisory/ArticleStandard/Article/detail/435093?ref=25 WASHINGTON - The Federal Communications Commission (FCC) and the Consumer Electronics Retailers Coalition (CERC) have issued an educational and training advisory to retailers in preparation for the Feb. 17, 2009 over-the-air signal transition. 2007-06-15T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/242007/435093null HTML http://www.thedrma.com/drma/YouTube-to-Begin-Fingerprinting-Technology-to-Enfo/ArticleStandard/Article/detail/435090?ref=25 LOS ANGELES - Online video sharing Web site YouTube has will begin testing phases next month for its new fingerprinting technology. The move is an attempt to curb pirated content from showing up on YouTube's Web site. 2007-06-15T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/242007/435090null HTML http://www.thedrma.com/drma/Survey-Men-Gab-More-on-Cell-Phone-Women-Closing-Ga/ArticleStandard/Article/detail/435089?ref=25 SAN ANTONIO - Women are catching up with men in cell phone usage, according to AT&T's annual Father's Day poll. After six years of men using significantly more minutes than women on average, the difference this year is only five minutes of average talk time. 2007-06-15T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/242007/435089null HTML http://www.thedrma.com/drma/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/453944?ref=25 IMS Vertical Category DRTV Cable Rankings 2007-06-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453944null PDF http://www.thedrma.com/drma/Media+Billings/DR-Radio-Media-Billings-Advance-28-Percent-in-4Q/ArticleStandard/Article/detail/454795?ref=25 The fourth-quarter 2006 DR radio media spending totals provided to Response from TNS Media Intelligence (TNSMI), reflect a 28-percent increase of $4.86 million over 4Q 2005, falling just $1.7 million shy of 4Q 2004's record results. Combined with the gains of the previous three quarters, DR radio ended the year 10 percent ahead of 2005 results (nearly $6.4 million) but still nearly $20 million short of 2004's total of nearly $89.5 million. 2007-06-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/454795null XML http://www.thedrma.com/drma/From+the+Lab/From-the-Lab/ArticleStandard/Article/detail/455107?ref=25 From the Lab 2007-06-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/455107null PDF http://www.thedrma.com/drma/Cover+Story/Cooking-Up-Brand-Awareness/ArticleStandard/Article/detail/453792?ref=25 "The people, brands and products shaping this industry need to bring adaptable crossover experiences to move the industry forward," explains Paul DiObilda, Miramar, Fla.-based brand manager at Applica, exclusive licensee of the Black & Decker (B&D) appliance line. "Creativity, diversity and flexibility are important characteristics for working in this intense industry — understanding the distinction between opportunity, resources and viability is paramount to success." 2007-06-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453792/RES0607_030-38-Black&Decker_thumbnail.jpg http://www.thedrma.com/drma/data/articlestandard/drma/352007/453792null XML http://www.thedrma.com/drma/Jordan+Whitney/Jordan-Whitneys-Program-Rankings/ArticleStandard/Article/detail/453615?ref=25 Jordan Whitney's Program Rankings 2007-06-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453615null PDF http://www.thedrma.com/drma/Citi-Launches-New-Brand-Awareness-Campaign/ArticleStandard/Article/detail/426634?ref=25 NEW YORK - Citi, a leading global financial services company, launched its new corporate brand identity advertising campaign on May 6. The campaign, focused on the theme of "Let's Get it Done," has debuted on broadcast, print and online media all around the world. 2007-05-14T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/202007/426634null HTML http://www.thedrma.com/drma/Delta-Launches-New-Ad-Campaign-to-Excite-Customers/ArticleStandard/Article/detail/426637?ref=25 NEW YORK - In an attempt to change its customer perception, Delta Air Lines launched a new advertising campaign on May 7 to introduce an updated, modern corporate brand and showcase a reinvigorated customer experience. The campaign, entitled "Change," honors Delta?s 78-year heritage, focusing on Delta?s effort to rethink every moment of the travel experience. 2007-05-14T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/202007/426637null HTML http://www.thedrma.com/drma/Jordan+Whitney/Jordan-Whitneys-Program-Rankings/ArticleStandard/Article/detail/453616?ref=25 Jordan Whitney's Program Rankings 2007-05-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453616null PDF http://www.thedrma.com/drma/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/453945?ref=25 IMS Vertical Category DRTV Cable Rankings 2007-05-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453945null PDF http://www.thedrma.com/drma/From+the+Lab/From-the-Lab/ArticleStandard/Article/detail/455108?ref=25 From the Lab 2007-05-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/455108null PDF http://www.thedrma.com/drma/Feature/Making-Offers-Buyers-Cant-Refuse/ArticleStandard/Article/detail/453791?ref=25 "The DRTV industry should be so proud of what we all have achieved," says Brian Fays, senior vice president at MTV Networks (MTVN), who heads up direct response and paid programming for Viacom's 17 ad-supported cable networks, including MTV, VH1, Comedy Central and Nickelodeon. "From networks to agencies to salespeople to buyers, it has been an amazing ride the past few years. The emphasis on ROI has created such a buzz that large corporate clients are coming in our direction, and now we are there to service them in a way we could not have 10 years ago." 2007-05-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453791/RES0507_028-32-MTVN1_thumbnail.jpg http://www.thedrma.com/drma/data/articlestandard/drma/352007/453791null XML http://www.thedrma.com/drma/Feature/Murads-Marketing-Solution/ArticleStandard/Article/detail/453790?ref=25 Dr. Howard Murad and his team believe direct response TV helped build Murad Inc. from a small skincare pioneer into one of the market's leading multi-channel brands. 2007-04-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453790null XML http://www.thedrma.com/drma/Jordan+Whitney/Jordan-Whitneys-Program-Rankings/ArticleStandard/Article/detail/453617?ref=25 Jordan Whitney's Program Rankings 2007-04-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453617null PDF http://www.thedrma.com/drma/From+the+Lab/From-the-Lab/ArticleStandard/Article/detail/455109?ref=25 From the Lab 2007-04-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/455109null PDF http://www.thedrma.com/drma/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/453946?ref=25 IMS Vertical Category DRTV Cable Rankings 2007-04-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453946null PDF http://www.thedrma.com/drma/Jordan+Whitney/Jordan-Whitneys-Program-Rankings/ArticleStandard/Article/detail/453618?ref=25 Jordan Whitney's Program Rankings 2007-03-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453618null PDF http://www.thedrma.com/drma/From+the+Lab/From-the-Lab/ArticleStandard/Article/detail/455110?ref=25 From the Lab 2007-03-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/455110null PDF http://www.thedrma.com/drma/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/453947?ref=25 IMS Vertical Category DRTV Cable Rankings 2007-03-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453947null PDF http://www.thedrma.com/drma/Cover+Story/DR-Delivers-a-Deep-Clean-for-Rug-Doctor/ArticleStandard/Article/detail/453789?ref=25 President and CEO Tim Wall says the company's first infomercial campaign has driven sales and rentals of its trademark carpet cleaning machines to new heights. And now retailers are looking to get into Rug Doctor sales, as well. 2007-03-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453789/pg32_thumbnail.jpg http://www.thedrma.com/drma/data/articlestandard/drma/352007/453789null XML http://www.thedrma.com/drma/Jordan+Whitney/Jordan-Whitneys-Program-Rankings/ArticleStandard/Article/detail/453619?ref=25 Jordan Whitney's Program Rankings 2007-02-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453619null PDF http://www.thedrma.com/drma/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/453948?ref=25 IMS Vertical Category DRTV Cable Rankings 2007-02-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453948null PDF http://www.thedrma.com/drma/Cover+Story/ESPN-Dials-for-DR-Integration/ArticleStandard/Article/detail/453788?ref=25 Since its founding as a single cable network fo cused on sports in 1979, the ESPN brand has grown to encompass more than 50 separate business entities across and beyond all media — from broadcast tele vision to cable; from the Internet to mobile access; from a print magazine to restaurants and retail stores. Such a wide array of businesses is nothing new to Albano, though, whose own professional history has been a series of highlights 2007-02-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453788/espn_thumbnail.jpg http://www.thedrma.com/drma/data/articlestandard/drma/352007/453788null XML http://www.thedrma.com/drma/From+the+Lab/From-the-Lab/ArticleStandard/Article/detail/455111?ref=25 From the Lab 2007-02-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/455111null PDF http://www.thedrma.com/drma/Cover+Story/Sports-Illustrated-Lights-Up-the-Scoreboard-With-D/ArticleStandard/Article/detail/453787?ref=25 "From a consumer standpoint, in our industry, we're a premium priced product," says Jonathan Shar, Sports Illustrated's vice president of consumer marketing. "Therefore the economics can work out on TV. At the end of the day, you know how much you spent, how much you made and you can measure back, year-over-year, to know and understand your success with DRTV. It really works because of the combination of price point and response, and you can target media placement on a local level or even nationally on sports programming." 2007-01-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453787null XML http://www.thedrma.com/drma/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/453949?ref=25 IMS Vertical Category DRTV Cable Rankings 2007-01-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453949null PDF http://www.thedrma.com/drma/Jordan+Whitney/Jordan-Whitneys-Program-Rankings/ArticleStandard/Article/detail/453620?ref=25 Jordan Whitney's Program Rankings 2007-01-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453620null PDF http://www.thedrma.com/drma/From+the+Lab/From-the-Lab/ArticleStandard/Article/detail/455112?ref=25 From the Lab 2007-01-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/455112null PDF http://www.thedrma.com/drma/From+the+Lab/From-the-Lab/ArticleStandard/Article/detail/455113?ref=25 From the Lab 2006-12-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/455113null PDF http://www.thedrma.com/drma/Cover+Story/Citrix-Online-Says-GoTo--My-DRTV/ArticleStandard/Article/detail/453785?ref=25 David Baeza, who leads media strategy and customer acquisition for the company's consumer and small biz applications, credits direct response for booming sales. 2006-12-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453785/RES1206_pg28_thumbnail.jpg http://www.thedrma.com/drma/data/articlestandard/drma/352007/453785null XML http://www.thedrma.com/drma/Media+Billings/2Q-DR-Radio-Media-Billings-Increase-134600/ArticleStandard/Article/detail/454801?ref=25 The latest direct response radio media billings provided to Response by TNS Media Intelligence (TNSMI) reflect a $134,600 increase during second-quarter 2006 in comparison to 2Q 2005 results — a mere eight-tenths of one percent. However, radio figures remain $6.18 million, or 26.9 percent, behind second-quarter 2004 totals. This increase does maintain the momentum of DR radio's 3-percent increase in 1Q 2006. 2006-12-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/454801/RES1206_pg24_thumbnail.jpg http://www.thedrma.com/drma/data/articlestandard/drma/362007/454801null XML http://www.thedrma.com/drma/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/453950?ref=25 IMS Vertical Category DRTV Cable Rankings 2006-12-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453950null PDF http://www.thedrma.com/drma/Jordan+Whitney/Jordan-Whitneys-Program-Rankings/ArticleStandard/Article/detail/453621?ref=25 Jordan Whitney's Program Rankings 2006-12-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453621null PDF http://www.thedrma.com/drma/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/453951?ref=25 IMS Vertical Category DRTV Cable Rankings 2006-11-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453951null PDF http://www.thedrma.com/drma/Media+Billings/2Q-Short-Form-DRTV-Media-Billings-Repeat-19-Percen/ArticleStandard/Article/detail/454780?ref=25 Second-quarter 2006 short-form DRTV results from TNS Media Intelligence (TNSMI) reflect the second consecutive time that media billings have increased more than 19 percent during a second quarter — making this the sixth straight quarter that short-form DRTV billings have risen. This year's 19.3-percent increase of $139.3 million over second-quarter 2005 results created a record setting total of $862,859,100. 2006-11-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/454780/RES1106_024_thumbnail.jpg http://www.thedrma.com/drma/data/articlestandard/drma/362007/454780null XML http://www.thedrma.com/drma/Cover+Story/DR-Paves-the-Way-for-Unitrin-Direct/ArticleStandard/Article/detail/453775?ref=25 Industry veteran Bill Caldwell says national cable short-form DRTV is the next step for the growing auto insurance provider. 2006-11-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453775/RES1106_028_thumbnail.jpg http://www.thedrma.com/drma/data/articlestandard/drma/352007/453775null XML http://www.thedrma.com/drma/From+the+Lab/From-the-Lab/ArticleStandard/Article/detail/455114?ref=25 From the Lab 2006-11-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/455114null PDF http://www.thedrma.com/drma/Jordan+Whitney/Jordan-Whitneys-Program-Rankings/ArticleStandard/Article/detail/453622?ref=25 Jordan Whitney's Program Rankings 2006-11-01T05:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453622null PDF http://www.thedrma.com/drma/Jordan+Whitney/Jordan-Whitneys-Program-Rankings/ArticleStandard/Article/detail/453623?ref=25 Jordan Whitney's Program Rankings 2006-10-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453623null PDF http://www.thedrma.com/drma/From+the+Lab/From-the-Lab/ArticleStandard/Article/detail/455095?ref=25 From the Lab 2006-10-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/455095null PDF http://www.thedrma.com/drma/Media+Billings/Long-Form-Sets-Another-Record-mdash-341M-in-2Q-Bil/ArticleStandard/Article/detail/454781?ref=25 The ceiling on media spending continues to get higher and higher, as total quarterly billings rapidly approach the $350 million mark. The frenzy began with fourth-quarter 2005's $309 million result, and then first-quarter 2006 upped the ante to $317 million. Now second-quarter 2006 results raise the bar yet again — to $341,027,800. 2006-10-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/362007/454781/res_pg24_img_thumbnail.jpg http://www.thedrma.com/drma/data/articlestandard/drma/362007/454781null XML http://www.thedrma.com/drma/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/453953?ref=25 IMS Vertical Category DRTV Cable Rankings 2006-10-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453953null PDF http://www.thedrma.com/drma/Cover+Story/Mapping-Local-Search--One-Burger-Joint-at-a-Time/ArticleStandard/Article/detail/453774?ref=25 Everyone who works in marketing is on a mission. But Scott Morrow, executive vice president of product and marketing at Los Angeles-based Citysearch.com, is a man driven by a mission statement. Morrow wants the world, starting with his several hundred employees, to know that it is Citysearch's goal — mission, rather — to be the most valued resource for local expertise on every business, within every community, within every city throughout the nation. 2006-10-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453774/res_pg28_img_thumbnail.jpg http://www.thedrma.com/drma/data/articlestandard/drma/352007/453774null XML http://www.thedrma.com/drma/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/453954?ref=25 IMS Vertical Category DRTV Cable Rankings 2006-09-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453954null PDF http://www.thedrma.com/drma/Cover+Story/DuPonts-Teflon-Slides-Into-DRTV/ArticleStandard/Article/detail/453765?ref=25 Marketing guru Rich Thompson brings direct response television to one of the biggest brands in the world — and teams with a major cookware marketer and retailer for a breakthrough campaign. 2006-09-01T04:00:00Z http://www.thedrma.com/drma/data/articlestandard/drma/352007/453765/RES0906_030-38-Dupont_thumbnail.jpg http://www.thedrma.com/drma/data/articlestandard/drma/352007/453765null XML