Industry Research

The DRMA is proud to offer its members an exclusive repository of historical trends and industry benchmarks for leaders in the world of media, technology, and commerce — compiled by Response Magazine — for such key indicators as: short-form DRTV, long-form DRTV, and DR radio media billings; spot and infomercial production costs; and teleservices and fulfillment costs.

This repository also includes exclusive DRMA media rankings — in partnership with DRMetrix — and access to key industry service providers via our annual Preferred Partner Directory and Cable Network Directory.

Click here to access industry research Group

DRMA Media Ranking Report, powered by DRMetrix

Gain exclusive monthly access  to the top 200 direct response TV campaigns in the U.S., plus the top 40 Spanish-language DRTV campaigns, as measured by our research partner, DRMetrix, across the top 100 U.S. cable networks.

Historical Data and Industry Benchmarks

Historical Media Billings

Annualized quarterly results across all categories for:

  • Long-form DRTV (1995-2016)
  • Short-form DRTV (2004-2016)
  • DR radio (2008-2016)

Historical Production Costs

Annual estimates of total production costs

  • Long-Form DRTV Production Costs (2005-2017)
  • DRTV Spot Production Costs (2004-2017)

Cost of Operations

Pricing ranges for costs of services for:

  • Teleservices
  • Fulfillment

Directory Services

Listings of services, data and contacts, updated annually:

  • Cable Network Directory
  • Preferred Vendor Directory

If you have questions or are seeking additional information about industry research, contact Thomas Haire, editor-in-chief of Response, at

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